New website - crosswalk people.jpeg

What We Do

We are brand-builders with 20+ years of combined experience in Qualitative Research, Marketing Strategy and Diversity & Inclusion work.  We partner with clients to craft interactive and powerful research methods to learn more about human beings all over the globe.

Mirror photo.jpg

Qualitative Research

Our team has decades of combined experiences studying the behaviors of consumers to uncover insights rooted in deeply-engrained human beliefs and behaviors.

While we are traditionally trained, we are happy to be ‘scrappy’ to get to strong insights that illuminate consumers in a way that inspires action.

We leverage these insights to help your Brand create and execute to strong creative, plan new product development, inspire innovation efforts and so much more.

  • Digital & Live Consumer Group Moderating

  • In-Depth Interviews

  • Workshop Facilitation

  • Brand Assessment

  • Ethnographic Studies

The result:  Actionable insights.

group research.jpg

Brand Strategy & Consulting

Compelling creative assets, communication execution and innovation are essential to any successful Brand partnership. 

We guide brands in defining and executing in accordance with the core of their equity.

  • Marketing Strategy Consulting

  • Innovation Strategy Partnership

  • Creative and Communication Optimization

  • Brand Planning

  • Diversity & Inclusion Consulting

The result:  A fun, energized approach to strategy building.